For decades, the fast food muffin sandwich market has been dominated by McDonald’s. But yesterday, Latte Da launched a full-on attack on the McMuffin with the launch of their new Breakfast Sandwich.
LD’s offering is doesn’t share much in common with the McMuffin, featuring bacon, egg and cheese on an Everything Bagel. It will be featured on the coffee houses’ value menu, which means it’ll cost you next to nothing.
βThe New Breakfast Sandwich provides more value for the money to our guests,β said a company bigwig. βWe took a breakfast sandwich that has proven likeability among consumers and are delivering it at a great price.β